Of course there are lots of ways how to promote a business. Other may resort to television advertisement but only those who have big capital and business can afford to pay such business promotion technique. If you are just starting a business the best way I know to promote your business without spending too much is spreading clear business cards to your customers, family and friends. I know it is a common way of promoting a business but effective. Just make sure your business cards are well printed or better yet visit plasticprinters.com.